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Storyville’s Lulu White
Royal Tours New Orleans • Jun 18, 2016
Storyville’s Lulu White
There is something so alluring about LuLu White aka (Lulu Hendley, 1868 – August 20, 1931). She was a madam and entrepreneur in New Orleans, Louisiana during The Storyville era. An enchanting figure, she was noted for her love of jewelry, her many failed business ventures, and her criminal record that extended in New Orleans as far back as 1880.
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In 1906, she ran into financial difficulties that left her destitute and moved to California. She commuted back and forth between California and Louisiana several times over the course of her career and kept a high profile until the demise of Storyville.
Jazz historian Al Rose sought documentation of her death, and believed that she died at the residence of former madam Willie Piazza in 1931. However, a teller at the National Bank of New Orleans reported that, in 1941, White made a withdrawal. Otherwise, no information about her post-Storyville life remains.
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N orma Wallace, a name that evokes intrigue and fascination, was a prominent figure in New Orleans during the early and mid-20th century. As a powerful and resourceful madam, she operated a network of brothels that thrived despite the constant threat of law enforcement. Beginning in 1920, she would operate brothels for the next 45 years, a span that has not been beaten in the history of New Orleans.
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